A Festive Season Around Polynesian Art of Living
Thinking of You
A Love Letter from Tetiaroa
As part of the Festive Season Nati, The Brando unveils Thinking of You, a digital capsule designed as an intimate extension of the campaign’s central theme: connection. If Nati speaks of the ties that weave generations, cultures, and experiences together, Thinking of You translates this vision into a more personal story: a love letter carried across distance.
At the heart of the capsule lies a simple narrative: a letter written on Tetiaroa to a loved one far away. Through her words, the narrator reveals the island as she lives it: seabirds soaring in the sky, the rhythm of the waves, the artistry of woven leaves, the shifting colors of a pāreu that accompanies her at every step. This fabric, a symbol of Polynesian culture and versatility, becomes the thread of the story: a marker of presence, of connection, and ultimately of giving.
The capsule unfolds across multiple digital formats, each echoing the same intimate voice as if fragments of emotion were shared like postcards sent to the world. It is a narrative of small moments made timeless: the salty breeze, the laughter of a dance, the silence of the lagoon. A journey that culminates in a gesture: the pāreu wrapped as a gift, the letter tucked inside, a promise of reunion.
More than a capsule, Thinking of You is conceived as a bridge: between the global concept of Nati and its digital incarnation, between those who live the experience on Tetiaroa and those who receive its echo from afar. It carries the festive season into the digital space, creating a dialogue between memories shared and memories lived.
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Credits
Creative Direction: Léna Azzaretti
Production: The Brando
Videography: Arthur Vialle
Photography: Arthur Vialle, Léna Azzaretti
Editing: Arthur Vialle, Thomas Jarny
Voice: Kori Cicero Besson
Sound Design: Arthur Vialle
Styling: Léna Azzaretti
Master Weaver: Inarii Rehia
Music: Henri Salvador – Room with a view
Jewelry: Hinerava
Shot at The Brando, on the private island of Tetiaroa.
Thinking of you, as we say here,
Mana’o tura vau ‘ia ‘oe
For those present on Tetiaroa, the capsule will come to life in a more intimate way. Without revealing its form, we promise an experience that will transform the spirit of Thinking of You into a lasting memory. A gesture both simple and profound, carrying with it the essence of connection that defines this festive season, reminding us that every gesture is part of a tapestry woven to be shared.